ALL IN needed to be more than just a logo and a name to go on some paperwork. The SCDP wanted an entire suite of branding that showed our voters what we were here for.
The Palmetto tree, the classic symbol of SC, inside an American flag glyph can symbolize our passion for our state, while demanding leadership for the entire nation.
Not worthy of it's own page, but I made that yard sign too!
The ALL IN branding made it's way all across South Carolina in support of our candidates. This project continues to serve as an inspiration to me - that a couple blue pixels on my computer screen can make their way onto vans, shirts, buttons, stickers, and become a token for all the people who worked so hard on this campaign.
With canvassers unable to interact door-to-door, door hangers became the go to campaign lit. Over half a million of these were distributed across SC.
Working with a team across campaigns required the development of a mini style guide for use by our different designers.
All designs created by Tim Sullivan.